The ChallengeA Rome-based real estate agency with 15 agents was spending EUR 8,000/month on Facebook Ads with no lead qualification system. Leads went cold within hours. Agents wasted 60%
The Challenge
A Rome-based real estate agency with 15 agents was spending EUR 8,000/month on Facebook Ads with no lead qualification system. Leads went cold within hours. Agents wasted 60% of time on unqualified prospects. Only 3% of leads converted.
What We Built
Orazen deployed the Orazen Agency OS with specialized AI agents:
- Lead Qualification Agent: Scores and qualifies leads within 30 seconds of form submission
- WhatsApp Follow-up Agent: Personalized follow-up sequences based on property interest
- Property Match Agent: Automatically matches leads to inventory and sends virtual tours
- Agent Assignment System: Routes qualified leads to the right agent based on specialization
The Results
- 1,200+ qualified leads/month — up from 80
- Lead-to-viewing conversion: 3% → 22%
- EUR 380,000 in attributed sales in first 4 months
- Ad spend efficiency improved 7.4x
- Agents now spend 90% of time closing, not prospecting
"We went from chasing dead leads to closing qualified buyers all day. The AI does the heavy lifting — we just show up and sell." — Elena V., Agency Owner